Continuity Editing

Continuity Editing should consist of certain shot types and movement. With Continuity Editing there must be a story and the editing must flow together to tell this story. An example would be if a character is going to sit in a chair in one shot and is sitting in it in the next.

If he were to begin sitting down but then was running outside for no reason it wouldn't make sense and would not give us a story. Instead it confuses us.

Continuity Editing is to continue a story using shot types like close up (for facial expressions), tracking shots to show movement, Over the shoulder shots (which then goes into the 90 Degree rule where if you look over someone's right shoulder you look over the other's left).

You might even have a long or establishing shot to give us a clear view of their surroundings. This can be used in music videos in a similar way it does for TV Dramas. If the music video has a story to it we will need to make sure everything fits and that it is clear what is going on.