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SLY

Final Music Video

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages part 4

To evaluate my work I used Blogger to record my activities and to evaluate them. I was able to decide on the level of my performance as a team member and I was able to look up at my original plans and see how they differ from the new ones. This way I could evalutate how my music video has changed after the last few months.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages part 3

During construction on the music video we used Final Cut to edit the music video. This proved to be very helpful as due to the number of different layers we were able to make the editing more flexable and it allowed us to make the music video flow more easily.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages part 2

After we did some researched we began to construct our music video. We use a camera and a tripod to film the music video, at one point attempting to use a figrig to try and do some tracking and dolly shots. However the camera was still shaky so we didn't use these clips.

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages part 1

In early production me and my group decided to use Youtube as a way of finding out what the conventions of a music video were. Although we are so used to seeing them we don't think about what we see. So we looked at different music videos online. One particular one we looked at was the music video to the song we were using.
http://www.youtube.com/watch?v=4uWZ0KD1A4M

Evaluation: What have you learned from your audience feedback part 2

Once the chorus sections were filmed and edited we saw what they meant. The inclusion of the other singer made the music video feel more complete and in fact a lot more conventional. Whenever two singers do a song together chances are both will appear in the music video. This helped us keep a sense of realism to our music video. So we learnt that filming both artists can make a big difference.

Evaluation: What have you learned from your audience feedback

For our audience feedback we choose to target our music video to teens so we had a group of teenagers watch the music video. At the time we showed it to them it was the early edit of the new version of the music video so they didn't have a lot to evaluate at the time. However the gave us some feedback.
They wanted to see the chorus of the song sung by someone rather than have the storyline clips that we originally were planning on doing. This meant that we had to film a new section.

Evaluation: How effective is the combination of your main product and ancillary texts part 2

Also in the ancillary tasks Lewis is covered in black clothing and in the music video he is also wearing black, despite the fact it is a different costume. This add more of a connection between the music video and the ancillary tasks, making it more marketable to the public as it will be more easy for them to make the connection that the two are one in the same.

Evaluation: How effective is the combination of your main product and ancillary texts

I feel that the comination of my music video and ancillary tasks is very effected because the ancillary tasks keep in with the conventions of the marketing of the genre while the music video also keeps in with certain conventions of a music video of that genre, giving the consumers the full experience. Also the way Lewis is laid back in the ancillary tasks mirrors that in the music video.

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products part 2

For my ansilary I looked at CDS and magazine adverts for artists such as Jay Z, 50 Cent and Eminem. I realised that rap seems to focus more of the image of the artist than the actual music. So I used this conventions in my DVD Cover, Inside DVD Cover and Magazine Advert I decided that the artist should be the main focus of all three, using Photoshop's image manipulation features to make him look like a force of nature by using a contrast theme, him in black and everything else in white, making him stand out and seem more threatening while looking relaxed.

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products part 1

My Music Video uses the concept of narrative, using the song tell the story. In some music videos the artist is usually part of the storyline within the music video, however I decided that the artist should instead be performing the song and the storyline be happening elsewhere.
I felt like this developed the concept of narrative in a music video as it allows the consumers to have two different halves of the music video, the artist and the story, giving them more to watch and to become emotionally involved in.
Also I studied the representation of the artist of several music videos. They tend to be represented as powerful and always having flash cars so for the artist of my music video I decided that he should look flash and impressive.

FINAL DESIGN INSIDE DVD

This is my final design for the cover of my DVD's inside. It will continue the theme of contrast and having the rapper very relaxed and collected.

FINAL DESIGN ADVERT

This is my final design for the magazine advert. I want the rapper to be leaning against the wall looking very relaxed. I want to continue the theme of contrast, Lewis being in black and the background being white.

FINAL DVD OUTSIDE DESIGN

This is the final of my outside DVD cover. I used some colour effects and texture effects such as Stamp to produced a contrast effect on the two different sides.

New version storyboards 6-10

This is my other set of new storyboards for the music video.

New version Storyboards 1-5

These are the first five of the new storyboards for the new music video. We tried to keep to our new idea, looking at way to establish what we wanted.

MAGAZINE DVD ADVERT

This is my magazine advert. Continuing the theme from the other two, Lewis is in black with the back ground is white. The text on top of white is black and the text on black is white. Lewis is very laid back. This is similar to the Jay Z advert, no CD/DVD cover and just the rapper. Below is the original photo. To get the finished product I used the Stencil Pencil Art effect to make the picture look more stylish and to give off the feel that it is a profile picture of some sort. I also used text for the promotion to be in similar style to the photo while the reviews are a lot more Bold and aggressive, captivating the audience's attention and hyping the DVD releasing as much as possible.

INSIDE DVD COVER

This is the inside of my DVD cover. I continued to use the contrast theme, the rapper in black and everything else surrounding him is white. His face is also where the disc would be. The reason I did this was because I felt that if the consumer took the case off and saw him it would make a nice surprise. Below is the original photo. To get to the finished production I rotated the image and used the Stamp effect again, feeling that the style for the Inside and Outside of the DVD should be exactly the same in terms of style and presentation.

DVD FRONT COVER

This is my DVD Front cover. For my front cover I tried to use the idea of contrast, the rapper being in mostly black on the front and the back being englufed in white. Below is the original photos that I took. During the development process I used the Stamp effect to increase the darker lighting on the image of Lewis that was used on the front cover while for the back cover I used the same affect but because the lighting was different it created a visually compelling effect and contrast to the image of Lewis on the front cover.

Jay Z magazine advert- rap vs. indie

As you can see this advert is different from the Green Day magazine because we see the artist but not the actual CD case. This is because this genre is more about image than the actual CD case. I will attempt to use this in my own magazine advert.

Green Day Magazine Ad- The difference between rap and indie

In this magazine advert it is very dark and the only colours are black, white and red, something that you would expect to see in this genre.

You also do not see the artist, something that you would expect with an indie band.

I also like the contrast of black and white, the background being all in black and the hand and text being in white. There might be a way for me to use a similar concept with my own work.

50 Cent feat. The Game: Hate it or Love It music video analysis

50 Cent feat. The Game: Hate it or Love It




We can see from 50 Cent’s outfit that this will be a more stereotypical music video, the bright colours on his clothes and the dark background make him the centre of attention.



A typical setting for an American rap music video.



Once again we see the typical rapper outfit but this time on The Game. The lighting is slightly darker on one side of his face however there are some nice reflections of the glass. This is to make the music video more stylish.



More bright lighting but this time in an airplane, showing off how much being a rapper makes. While the first music video I looked at seemed to show the damage of being a rapper can inflict and the second one simply about having fun, this one seems to show how glorified being a rapper is

Chipmunk- Chip Diddy Chip analysis

Chipmunk- Chip Diddy Chip




Chip Diddy Chip is a music video which is more within our abilities, using local urban settings and simple outfits for the characters.



Once again we have a simple setting. This music video is more upbeat than Eminem’s “When I’m Gone” and therefore we see the characters and rapper doing a lot more.



There is a lot more physical activity in this music video compared to the last. This is because the tone is different, more upbeat and happy.



You can see the happiness on the rapper’s face, making the video a lot more enjoyable to view.
Overall this music video was a lot more energetic and happy due to the lyrics and the music. The music tells us the mood of the song and the music video must reflect this.

Eminem- When I'm Gone analysis

Eminem- When I’m Gone


Eminem’s music Video “When I’m Gone” is an interesting music video to study because although the genre is rap it is not very positive or features the stereotypical “high life” of a rapper and instead shows how it can affect families, putting a grim mood into the music video which is expressed through the lighting.
However the outfit worn by Eminem, although the hoody could be part of the stereotypical look, is not full of “bling” and is actually toned down.



Despite the gritty tone of the music video, Eminem still finds time to use his hands and arms while performing.





We are now in a lighter and more fashionable setting, something expected to be seen in a rap music video.



And now we see him in a stereotypical outfit for a rapper.
This music video shows how we can keep similar themes and even change them slightly, making the tone different from what one would expect.

NEW VIDEO: STORYBOARDING

So we brainstormed our ideas, trying to find a way to show this story. We came to the conclusion that it should start from the start of the day, to the end, similar to the music video to Getto Gospel by the deceased rapper 2 Pac.
So we began to storyboard, coming to the conclusion that there should be a form of parrell between the two characters, similar to the music video Sugar Water that we looked at last year before planning our video.
The reason for this is that we can show the differences of the two characters as well as the similarties (the two getting out of bed in a similar fashion but on different sides of the bed, showing some form of similarity whilst keeping the parrell between the two).
We decided we wanted to use a series of various shot types, mostly close ups on Lewis, something we did not have in the original music video and less long shots.

GHETTO GOSPEL:

Below are the storyboards.

Completely starting over

We talked before about using the theme of holding on and tried to put this through in our original video. However we felt that it was not protrayed as well and because we tried to fix so much in that it eventually became a horrible, ugly and confusing mess of a music video.
So we decided that we were going to start again, new video, footage and new footage of Lewis lip syncing to the music, to keep with our DVD Covers and Ads. We decided the video will follow one couple and, in a twist, how they keep missing each other!
This idea was taken from an old Kylie video, not exactly our genre but we figured that we could easily fit it into the video and hopefully we could make it work!

KYLIE MINOGUE- Especially For You:

School Boy Record Label: AlternativeNames Media

This is my own record label and I feel that it would be interesting if I made School Boy have a Record Label that is different from most. Because he is new and only just having started his musical career that he wouldn't really be involved with someone like Virgin! Records and would instead be going for a unknown record label, giving him that independent feel without actually being an indie artist.