Evaluation: How effective is the combination of your main product and ancillary texts part 2

Also in the ancillary tasks Lewis is covered in black clothing and in the music video he is also wearing black, despite the fact it is a different costume. This add more of a connection between the music video and the ancillary tasks, making it more marketable to the public as it will be more easy for them to make the connection that the two are one in the same.